An Airdrop Campaign is a marketing strategy used by cryptocurrency projects to distribute free tokens to a large number of wallet addresses. This is typically done to create awareness about the project, attract new users, and incentivize existing holders.
During an Airdrop Campaign, tokens are usually distributed evenly among participants who meet certain criteria, such as owning a specific amount of a particular cryptocurrency or joining the project’s social media channels. The process is often automated through smart contracts on the blockchain.
Participants in an Airdrop Campaign may receive tokens for simply holding a certain cryptocurrency in their wallet at the time of the snapshot, or for completing specific tasks such as sharing information about the project on social media platforms.
Airdrop Campaigns are seen as a way to democratize token distribution and allow smaller investors to get involved in new projects without having to purchase tokens. They have become a popular method for projects to gain exposure and build a community around their token.
