Basic Attention Token (BAT) is a utility token used in the Brave web browser ecosystem. It rewards users for engaging with advertisements and content on the browser. Users can earn BAT by allowing ads to appear and clicking on them, or by creating and sharing valuable content.
BAT can also be used by content creators to receive tips and donations from users who appreciate their work. This creates a direct and transparent connection between content creators and their audience, allowing for more direct support and incentivizing high-quality content creation.
In addition to being used within the Brave browser, BAT can be traded on various cryptocurrency exchanges for other digital currencies or fiat money. This gives users the option to hold onto their BAT as an investment or to use it for various transactions within the larger cryptocurrency ecosystem.
Overall, BAT aims to improve the efficiency and transparency of online advertising and content monetization by providing a unique incentive system that benefits both users and content creators.