Basic Attention Token (BAT) is a form of cryptocurrency created to improve the efficiency and effectiveness of digital advertising. It is designed to be used within the Brave web browser, which is focused on protecting user privacy and reducing the amount of intrusive advertisements users see while browsing the internet.
BAT allows users to earn rewards for engaging with ads that are presented to them while browsing. This incentivizes users to actually pay attention to advertisements, as they can earn BAT in return. Advertisers can then use BAT to pay for ad space on the Brave platform, ensuring that their ads are being seen by users who are actively interested in engaging with them.
Overall, Basic Attention Token aims to create a more fair and transparent digital advertising ecosystem by rewarding both users and advertisers for their participation. It also aims to give users more control over their online experience, allowing them to decide how much and what type of advertising they are willing to engage with.
