The Ethereum Name Service (ENS) is a decentralized domain name system on the Ethereum blockchain. It allows users to create human-readable domain names for their wallet addresses or smart contracts. ENS eliminates the need to use long and complicated hexadecimal addresses by providing users with easy-to-remember domain names.
ENS works similarly to traditional domain name systems like the DNS, but is built on the Ethereum blockchain, making it secure, censorship-resistant, and decentralized. Users can register a domain name ending in .eth through the ENS system by bidding in an auction process.
Once a domain name is owned, users can associate it with their wallet address, allowing others to send funds or interact with their smart contracts using the domain name instead of the address. ENS also supports subdomains, making it easy for organizations or individuals to create a hierarchical naming structure.
Overall, ENS simplifies the user experience in the Ethereum ecosystem by providing a user-friendly way to interact with blockchain addresses and smart contracts.