MicroStrategy Inc. has announced the acquisition of 10,107 Bitcoin for approximately $1.1 billion, according to a statement released on Monday. The procurement, completed at an average price of $105,596 per Bitcoin, underscores the company's ongoing strategy of expanding its cryptocurrency reserves.
As of January 26, 2025, the software and business intelligence firm holds 471,107 Bitcoin, acquired at a total cost of $30.4 billion. This places the average purchase price for the company’s holdings at $64,511 per Bitcoin. MicroStrategy reported a year-to-date Bitcoin yield of 2.90% for 2025.
MicroStrategy Upholds Faith in BTC
The latest acquisition comes amid a period of increasing institutional adoption of cryptocurrencies, with several firms integrating Bitcoin into their balance sheets. MicroStrategy remains one of the most prominent corporate investors in the digital asset, maintaining a steadfast belief in Bitcoin as a long-term store of value despite market fluctuations.
MicroStrategy’s continued Bitcoin accumulation aligns with its stated mission of leveraging the cryptocurrency as a primary treasury reserve asset. The company has consistently defended its strategy against criticism, emphasizing its commitment to navigating the volatility of the cryptocurrency market.
CEO Michael Saylor, a vocal advocate for Bitcoin, has previously described the company’s investment strategy as a shield against inflation and currency devaluation. While Saylor transitioned to the role of executive chairman in 2022, he remains closely involved in MicroStrategy’s Bitcoin-related initiatives.
Market analysts have noted that the company’s substantial Bitcoin holdings make it highly sensitive to market trends, with its stock price often closely correlated to the cryptocurrency’s value. MicroStrategy’s share price, traded under the ticker symbol $MSTR, has reflected the company’s reliance on Bitcoin’s performance.
BTC Price Drops Below MicroStrategy’s Average Purchase Price
Bitcoin, the leading cryptocurrency by market capitalization, traded at approximately $102,000 at the time of press, slightly below MicroStrategy’s latest purchase price. The company’s willingness to acquire additional Bitcoin at a premium reflects its long-term bullish outlook on the digital asset.
MicroStrategy is widely regarded as a bellwether for corporate cryptocurrency investments. Its growing Bitcoin portfolio is closely monitored by industry stakeholders as a gauge of institutional sentiment toward the asset class.
The latest acquisition reaffirms MicroStrategy’s position as one of the largest Bitcoin holders in the world, further cementing its role as a key player in the evolving cryptocurrency ecosystem.