Source: Freepik
Key Takeaways
- More businesses in Italy, especially in Genoa, Milan, Bologna, and Florence, are now accepting cryptocurrency payments.
- Italy follows EU regulations, and the upcoming MiCA framework will introduce new rules for crypto transactions.
- Businesses like Destination Venice, Ferrari, Travala, and The Pavilions Hotels & Resorts offer crypto payment options, making it easier for both travelers and locals to spend digital assets.
- Crypto wallets, payment cards (e.g., Upay), and crypto-to-gift card services provide convenient ways to use cryptocurrency in Italy.
An Overview of Spending Crypto in Italy
Cryptocurrency is increasingly becoming a practical payment option in Italy, moving beyond its role as an investment asset.
With an estimated 18 million users by 2025, the country is witnessing a significant shift in how people pay for goods and services, especially in Italy’s major cities like Bologna, Milan, Florence, and Genoa.
This growth is not surprising as the growing number of cryptocurrency ATMs in these cities makes it easier for people to access and use their digital currencies.
The appeal of crypto lies in its faster, lower-cost transactions compared to traditional banking.
This has especially resonated with younger Italians who value convenience. Even traditional financial institutions are embracing the use of digital assets.
For example, Intesa Sanpaolo, Italy’s largest bank, made headlines by acquiring Bitcoin. This move shows that even established banks are beginning to change how they view digital currencies.
“As a wealth management company that has the ambition to become like (Swiss rival) UBS, we have very sophisticated clients that may ask for this kind of investment and you can’t serve them unless you have a presence (in the market).”
As cryptocurrency continues to gain mainstream acceptance, there are now many ways to spend it across the country. This guide will walk you through the best places to spend crypto in Italy.
Read Also: Best Places to Spend Crypto in India
Best Places to Spend Crypto in Italy
| S/N | Best Places to Spend Crypto in Italy | Category |
| 1 | Destination Venice | Travel |
| 2 | Eredi Marchesi Supermarket | Grocery Store |
| 3 | Ferrari | Automobile |
| 4 | Travala | Travel |
| 5 | Subway | Food and Drinks |
| 6 | The Pavillions Hotels and Resorts | Accommodation |
Destination Venice
Destination Venice is Italy’s first tour operator, and it allows visitors to explore Venice using Bitcoin. The company specializes in experiential activities and custom travel programs across Venice and other parts of Italy.
With strong partnerships with local suppliers, they provide seamless travel arrangements, exclusive hotel discounts, and 24/7 on-site support.
Eredi Marchesi Supermarket
Eredi Marchesi Supermarket, a family-run store in Nova Milanese, Lombardy, has been serving customers since 1964. It has become one of the first supermarkets in Italy to accept Bitcoin, partnering with inbitcoin and bmanity.it.
Ferrari
Ferrari is a world-renowned luxury automaker known for its high-performance sports cars and rich racing heritage. As part of its commitment to innovation, Ferrari now accepts cryptocurrency for vehicle purchases.
The company announced that this payment option would be available at European dealerships from July 2024. This has allowed customers to buy their dream cars using digital assets.
“The entry into the European market follows the successful launch of this alternative payment system in the United States less than a year ago, to support dealers in better addressing the evolving needs of its clients.”
Travala
Travala is a blockchain-based travel platform that makes booking trips to Italy seamless. Its travel guide and discounted rates help travelers easily plan their stays and activities.
The platform accepts over 100 cryptocurrencies alongside traditional payments. This allows users to book with crypto and earn up to 10% back in Bitcoin.
Subway
While Subway in Italy doesn’t accept crypto directly, you can enjoy their favorite sandwiches and meals using cryptocurrency through gift cards. By purchasing Subway gift cards with crypto from select platforms, you can conveniently pay for their orders without local currency.
The Pavilions Hotels & Resorts
The Pavilions Hotels & Resorts is also among the best places you can spend crypto in Italy. It provides luxury stays with a focus on sustainable tourism and community support.
Guests can also book their accommodations using cryptocurrency, making travel more convenient for crypto holders.
Tools for Spending Crypto in Italy
Source: Freepik
As cryptocurrency adoption continues to grow in Italy, several tools make it easier to spend digital assets on everyday purchases. Here are some of the most popular options:
Crypto Wallet
A crypto wallet is the first thing you need to hold and manage your digital currencies. Wallets like Upay allow you to store your crypto safely and spend it easily.
Upay, for example, allows users to securely store and spend their cryptocurrencies. It also offers a convenient platform to convert crypto into fiat when necessary, providing a smooth and accessible way to make payments directly from your wallet.
Crypto Cards
If you prefer using a card to make payments, crypto cards are a great option. Cards like the ones offered by Upay let you link your crypto to a physical or virtual card.
This option is particularly useful if you wish to use cryptocurrency for several transactions, from retail shopping to dining out. This means you can shop in stores, pay bills, or make online purchases just like you would with any regular debit or credit card.
Crypto Gift Cards
For situations where a merchant does not accept cryptocurrency directly, converting your crypto into gift cards is an excellent solution.
Platforms like Bitrefill allow users to exchange their crypto for gift cards, which can then be used at a variety of retailers, both online and in physical stores.
Crypto ATMs
Crypto ATMs are an easy way to buy and sell cryptocurrency in Italy. These machines allow users to convert cash into crypto or withdraw fiat currency from their digital wallets.
Major cities like Rome, Milan, and Bologna have several crypto ATMs, making it convenient for both residents and tourists to access digital assets.
Tips for Spending Crypto in Italy
Source: Freepik
Using cryptocurrency for payments in Italy is becoming more common. However, there are important factors to consider. Here are some tips for spending crypto in Italy:
Stay Informed on Tax Regulations
As of the 2023 Budget Law, Italy imposes a 26% tax on capital gains exceeding €2,000 from cryptocurrency transactions for individuals who are not classified as entrepreneurs.
This means that if your profits from selling or exchanging crypto surpass this threshold, the excess amount is taxable. However, everyday purchases made with cryptocurrency typically do not trigger capital gains tax.
The Italian Budget Law for 2025, approved on December 31, 2024, increases the capital gains tax on crypto transactions from 26% to 33%, effective January 1, 2026.
This change follows Economy Minister Giancarlo Giorgetti’s proposal in October 2024 to raise the rate as part of the 2025 Budget, bringing more clarity to crypto taxation in Italy.
“The tax increase will be significantly reduced during the parliamentary work.”
Understand Crypto Regulations in Italy
Italy follows European Union regulations for cryptocurrencies. The upcoming Markets in Crypto-Assets (MiCA) Regulation will introduce stricter rules for crypto platforms, including exchanges, wallets, and payment providers.
To stay safe, use services that comply with these new standards, as non-compliant platforms may face restrictions.
Use Reliable Payment Solutions
Apps like Upay provide crypto wallets and cards that instantly convert crypto to euros for easy payments. These services simplify transactions and help avoid exchange rate surprises.
Confirm Merchant Acceptance
Crypto payments are growing in cities like Bologna, Genoa, Milan, and Florence, but not all businesses accept them yet. Some may offer crypto-to-gift card options instead. Always check before making a purchase.
Challenges of Spending Crypto in Italy
Source: Freepik
Despite the growing adoption of cryptocurrency in Italy, several challenges still make everyday transactions difficult.
Changing Regulations and Taxes
As stated earlier, Italy is introducing new rules under the Markets in Crypto-Assets (MiCA) Regulation. This means stricter requirements for crypto exchanges and payment providers.
Additionally, there have been significant changes to crypto taxation in Italy. The 2025 Budget Law, approved on December 31, 2024, raises the capital gains tax on crypto transactions from 26% to 33%, effective January 1, 2026.
High Transaction Fees
Crypto transactions can be expensive, especially during network congestion. Some payment services also charge extra fees for converting crypto to euros. This makes it less affordable for everyday purchases.
Security and Fraud Risks
While blockchain transactions are secure, scams, phishing attacks, and wallet hacks remain common threats.
Since crypto transactions are irreversible, you need to take extra precautions when choosing payment platforms.
Price Volatility
The value of cryptocurrencies can fluctuate significantly within minutes. This makes pricing unpredictable for both businesses and consumers, discouraging merchants from accepting crypto.
Thus, the volatile nature of crypto makes it harder for users to budget their spending.
Read Also: Best Places to Spend Crypto in Isreal
Conclusion
Spending crypto in Italy is getting easier, especially in cities like Rome, Milan, Genoa, and Florence, where more businesses now accept digital payments.
Thus, it is evident that Italy is becoming a more crypto-friendly destination, with more places accepting crypto despite regulatory challenges and limited merchant adoption.
As the best places to spend crypto in Italy continue to grow, users will have more opportunities to integrate cryptocurrency into their everyday transactions.
Frequently Asked Questions(FAQs)
Yes, many businesses in Italy accept cryptocurrency as a payment method, especially in major cities like Rome, Milan, and Florence.
Yes, crypto payments are legal in Italy, but they are subject to EU regulations and Italian tax laws.
No, not all businesses accept cryptocurrency, but the number is growing, especially in larger cities and tourist-friendly locations.
Yes, as of 2023, Italy applies a 26% tax on crypto capital gains exceeding €2,000 for individuals who are not entrepreneurs, and proposed changes could increase this rate.
Yes, Italy has several crypto ATMs, particularly in cities like Rome, Milan, and Bologna, making it easier to buy and sell digital assets.
