Trading platform eToro Group Ltd. announced plans to extend trading to 24 hours a day, five days a week, for select U.S.-listed equities and exchange-traded funds, as part of broader efforts to introduce tokenized stocks on the Ethereum blockchain.
The initiative, announced during a company webinar on Tuesday, aims to provide retail investors with greater flexibility to trade outside traditional market hours. The new trading schedule will initially apply to 100 popular U.S.-listed stocks and ETFs, according to the company. eToro, founded in 2007 and based in Tel Aviv, currently serves 40 million registered users across 75 countries.
Tokenized Assets and Futures Products
As part of its long-term strategy, eToro also plans to launch ERC20 tokens representing U.S.-listed equities. The company said this effort builds on its prior tokenization projects, including digital versions of gold, silver and fiat currencies introduced after acquiring Danish blockchain firm Firmo in 2019.
eToro’s leadership has signalled a goal of eventually tokenizing all assets on its platform. Yoni Assia, eToro’s co-founder and CEO, said in the webinar that enabling blockchain-based trading could help integrate traditional assets into decentralized finance networks.
In addition, the company has introduced spot-quoted futures contracts in partnership with CME Group, which are already available in select European markets. These contracts use spot-based pricing and longer expiries, with plans for a broader rollout.
The announcements come amid regulatory changes affecting digital assets, including the European Union’s Markets in Crypto-Assets (MiCA) regulation and the proposed Genius Act in the United States. Both aim to clarify oversight of tokenized real-world assets.
Financial Position and Analyst Ratings
eToro reported a market capitalization of roughly $5.3 billion, supported by financial indicators including a price-to-earnings ratio of 7.55 and a current ratio of 3.51, reflecting liquidity strength. The company recently secured a three-year, $250 million senior unsecured revolving credit facility, which remains undrawn. eToro said the facility would help maintain financial flexibility as it pursues strategic growth plans.
