After securing a digital asset service provider (DASP) registration in January from the French markets regulator, Autorité des Marchés Financiers (AMF), Gemini finally expanded its operations into the European nation.
The exchange’s platform launch in France was part of a strategic initiative for global expansion. After establishing a solid base in France, Gemini will gradually extend its tentacles to other European states.
Meanwhile, in an interview, Gillian Lynch, Gemini’s head of Europe, answered a question regarding the exchange’s ambitions in Europe and France.
His statement read in part:
“Europe has been a strategic market for us for several years. We first opened in the UK and launched our services in various countries. Today, we are present in 20 European markets. In just a few years, Paris has become a real hub for crypto. Successive governments have put in place a clear regulatory framework, which makes this market a no-brainer for us.”
🔴 Crypto platform @Gemini launches in France
— Raphaël Bloch 🐳 (@Raph_Bloch) November 19, 2024
Europe CEO reveals: "Perfect timing for our entry"
Exclusive interview available on @TheBigWhale_ 👇 https://t.co/D5DGthyVL6
Upgraded Services for French Customers
Gemini deemed it necessary to integrate France’s national language into its framework for optimal functionalities. Such an initiative ensures that French indigenes blend naturally with the digital project. Following the launch, Gemini made the deposit, trade, and storage options available to local investors. Consequently, traders can access over 70 cryptocurrency assets on the platform.
Apart from providing over 80 trading pairs, the trading outlet adopted the Application Programming Interface (API) framework. The API initiative and trading pair options signify that Gemini supports diversified trading. Moreover, traders will enter the market via conventional payment options such as bank transfers, debit cards, and Apple Pay.
Additionally, Gemini upgraded its services to include over-the-counter exchanges (OTC) where users can transact virtual currencies, bypassing the conventional route. Hence, the exchange can process multiple offers simultaneously by leveraging its eOTC framework.
Future Expansion Goals
According to Gemini’s head of Europe, the trading platform intends to expand its European nations next year. He noted: “First, we plan to roll out our services in France, make sure everything works perfectly, and then, in 2025, invest in marketing across Europe. We’re building on the ‘Martian’ campaign launched in the US with messages like “Go where your dollars don’t go.”
