Trump Media and Technology Group Corp. has entered a binding agreement with Crypto.com and Yorkville America Digital to develop and launch a series of exchange-traded funds and products under its Truth. Fi financial brand, the companies announced Tuesday.
The partnership, which follows a non-binding agreement reached in March, is part of Trump Media’s broader push into financial services and digital assets. The ETFs, which are pending regulatory approval, are expected to launch in 2025 and will be distributed internationally through Crypto.com’s broker-dealer subsidiary, Foris Capital US LLC.
Digital Asset and “America-First” Strategy
The planned exchange-traded funds will include a combination of digital assets and securities, with a focus on U.S.-based industries such as energy. According to the parties involved, the investment products aim to appeal to investors interested in both digital finance and an “America-First” investment approach.
Yorkville America Digital, an asset management firm that promotes domestic-focused investment strategies, is co-developing the products alongside Trump Media and Crypto.com. Davis Polk & Wardwell LLP is advising the companies on legal and regulatory aspects.
In addition to the ETFs, Trump Media plans to introduce Separately Managed Accounts (SMAs) through the Truth.Fi brand. The company said it expects to allocate up to $250 million in cash reserves toward these financial products. Custody of these funds will be managed by Charles Schwab, a leading investment services provider.
Launch Expected Later This Year
The companies anticipate launching the ETFs and SMAs before the end of 2025, pending approvals from relevant financial regulators. Once cleared, the investment products will be available across a range of platforms and brokerages in the United States, Europe, and Asia.
Trump Media CEO Devin Nunes said in a statement that the agreement marks a strategic shift toward diversification into financial services. Executives from Crypto.com and Yorkville also highlighted the significance of the collaboration, citing the expected global distribution and alignment with domestic investment goals.
The agreement comes amid broader efforts by media and technology firms to expand into the financial services space, particularly in the digital asset sector. The announcement follows heightened regulatory attention toward cryptocurrency and digital investment products, which may influence the timeline and scope of the product rollout.
Trump Media, which operates the Truth Social platform and recently entered the streaming and FinTech markets, is listed on the Nasdaq and NYSE Texas exchanges under the ticker symbol DJT.
